Effective Date: 26/06/2025

At TheLiftingEquation, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website.

1. Information We Collect

We may collect the following types of data when you visit our website:

• Personal Information: such as your name or email address, only if you choose to submit it (e.g., via contact forms or newsletter sign-ups).
• Non-Personal Information: such as browser type, IP address, device type, and browsing behavior — typically collected via cookies or analytics tools.

2. How We Use Your Information

We use the information we collect to:

• Improve the performance and content of our website.
• Respond to inquiries or messages.
• Send occasional updates or newsletters (if you’ve subscribed).
• Analyze website usage via third-party tools (e.g., Google Analytics).

3. Cookies and Tracking Technologies

We use cookies to enhance user experience and gather analytics data. You can choose to disable cookies through your browser settings, although this may affect your ability to use some features of the site.

4. Third-Party Services

We may use third-party tools or embed content (e.g., Google Analytics, YouTube, affiliate links) that may collect information in accordance with their own privacy policies. We do not control how these third parties collect or use your data.

5. Data Sharing

We do not sell, rent, or trade your personal information. Data may be shared with third-party service providers only as necessary to operate the site (e.g., analytics or email delivery services).

6. Your Data Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you.
• Request correction or deletion of your data.
• Opt out of email communications at any time.
• Withdraw consent for data processing (where applicable).

To exercise any of these rights, please contact us using the details below.

7. Data Security

We take reasonable technical and organizational measures to protect your information from unauthorized access, loss, or misuse.

8. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised effective date.

9. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact:

Email: info@theliftingequation.com
Website: https://theliftingequation.com/contact/